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Using Economic Analysis to Elevate Your Association’s Value

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Candi Clouse, PhD

SESSION 1: LEARN FROM THE EXPERTS

How can associations effectively demonstrate their industry's economic value, strengthen advocacy, and engage both members and policymakers? Find out in this two-part series!

The first session is a practical webinar featuring insights from association leaders who use economic impact analysis to support advocacy, enhance member value, and communicate industry impact. 

Learn how organizations such as the National Restaurant Association, the Kentucky League of Cities, and the Alabama Hospital Association use economic insights to inform policy, engage stakeholders, and deliver value to their members.

In this session, you’ll learn how associations use economic analysis to:

  • Strengthen Advocacy and Government Affairs
    Leverage credible economic data to support legislative priorities and policy discussions.
  • Increase Member Value and Engagement
    Demonstrate your industry's economic importance to support recruitment, retention, and industry pride.
  • Build Credibility with Stakeholders
    Communicate your industry's economic contributions to legislators, boards, donors, and community partners.

You’ll also see how IMPLAN can help associations quickly generate audience-ready deliverables, including one-pagers, legislative briefs, dashboards, and annual industry snapshots.

Featured speakers:

SESSION 1 RECORDING

 

SESSION 2: SEE HOW IT'S DONE

How do you turn economic data into clear, credible insights that support advocacy and communicate your association’s value? 

On May 5, join IMPLAN’s Candi Clouse, Ph.D., for the second session of this two-part series, where we move from discussion to demonstration. This practical webinar walks through how to use IMPLAN’s economic analysis tools to produce results you can confidently share with policymakers, members, and stakeholders.

You’ll get a step-by-step look at how to run a Contribution Analysis in IMPLAN, from selecting geographic regions and industries to interpreting key outputs like labor income, GDP contribution, and tax revenue.

This session is designed for those who want to go beyond theory and see exactly how to generate and communicate results that matter.

In this session, you’ll learn how to:

  • Find Easy Results in IMPLAN: Leverage IMPLAN’s economic data to quickly uncover the story you need to tell.
  • Create Compelling Congressional One-Pagers: Turn economic questions into clear, policy-relevant materials that resonate with decision-makers.
  • Tailor insights for different audiences: See how to use AI-driven summaries to communicate your message for different audiences, from legislators to the general public.

If you are responsible for demonstrating your association’s impact and want a clear, repeatable approach, this session will show you how to do it.

 

 

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