Event Economics Impact - Why Use IMPLAN To Conduct An Economic Impact Report For Your Next Event?

Michael Nealy

May 03, 2022 14:53

See how a sorority used IMPLAN to report the economic impact of its regional conference, and how to build an impact report for your event.

INTRODUCTION

With IMPLAN, you can conduct a study that will help you create a compelling economic report for your next event. Wonder what that might look like? Just ask Vereda Williams, Ph.D., a pioneering member of the Alpha Kappa Alpha Sorority, Incorporated, who used IMPLAN to demonstrate the economic impact of the sisterhood’s International Regional Conference.

IMPLAN economist Candi Clouse, Ph.D. sat down with Vereda Williams, Ph.D. to discuss the story of AKA Sorority, Incorporated, how the organization used IMPLAN for event planning, and how you can do the same!