INTRODUCTION
With IMPLAN, you can conduct a study that will help you create a compelling economic report for your next event. Wonder what that might look like? Just ask Vereda Williams, Ph.D., a pioneering member of the Alpha Kappa Alpha Sorority, Incorporated, who used IMPLAN to demonstrate the economic impact of the sisterhood’s International Regional Conference.
IMPLAN economist Candi Clouse, Ph.D. sat down with Vereda Williams, Ph.D. to discuss the story of AKA Sorority, Incorporated, how the organization used IMPLAN for event planning, and how you can do the same!
RECORDING
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Updated September 20, 2023