Hello -- I am trying to understand an issue regarding retail multipliers. To take an example, in my geographic area, I have run $1,000,000 in gross sales in sector 324 - Retail Stores - Food and beverage thru IMPLAN scenario function. The results indicate $281,000 in direct output and $586,146 in total output. The ratio of total:direct is 2.0859. Separately, for the same geographic area, I have gone to Explore > Multipliers, which indicates that the Type SAM output multiplier for Sector 324 - Retail Stores - Food and beverage is 1.4569. This appears to be a discrepancy in the multipliers -- unless I am somehow misunderstanding how the multiplier should be calculated in the first paragraph, or making another mistake -- can you help? I also assume that the multipliers provided under the "Explore > Multipliers" menu are based on gross margins rather than gross sales? Thanks.
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