Impact from Advertising Revenue

Hi Todd, Can you please provide us with a little more information? For example, as you describe it below, you would be modeling the increase in advertising services companies, which would be purchasing items needed to run an advertising service, but that doesn't necessarily sound like what you are intending from the post. Are you doing an Analysis-by-Parts analysis, where you are looking at different lines items in a spending pattern? Can you provide us with a general overview of what the framework of your 'larger impact' study is? It is fine if you don't want to provide specific details, but any information that will help us to get an overview of your analysis will assist us in being able to help you better determine and accurate and complete answer to your question. Thanks!

The first paragraph of your response sounds like what I'm trying to accomplish. My client is undergoing a major construction project and has indicated about $10M in revenues would be generated by the sales of advertising. These revenues would come from 3rd party advertisers displaying ads on video monitors, static signage, free standing kiosks, naming rights, billboards, etc. So, I was hoping to use an industry change event where the industry sales would model the increase in adverstising services and their associated spending. Quite frankly, I was trying to avoid doing an analysis by parts analysis because I'm rather inexperienced with IMPLAN and don't have a lot of time to spend learning how to do the more detailed analyses appropriately.

Hi Todd, Sector 377 would be appropriate. You shouldn't have to worry about any double counting from the spending pattern of your Industry, because the advertising that you Industry purchases, is presumable not counted in the revenue for the advertising that you are looking at capturing. So your solution looks good. Thanks for the additional information so that we could be sure that we were providing you the right answer and we apologize about the delay in response. Thanks!