Consumer Spending and IMPLAN

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    IMPLAN Support
    Hi Nicole, Thank you for your post. While IMPLAN is able to provide you with the economic impact of consumer spending, you will need to provide IMPLAN with the Industry’s that the consumers are impacting. Once the information (Industry Sales or employment) is obtained for consumer spending, this information can then be calculated by IMPLAN to show the economic effects of consumer spending to the local area. One way to get this data is to do a survey, or find an earlier survey done on a previous venue. If you are not able to do a survey, one source to find out this type of information (besides searching google for a similar venue) would be to talk to a local/regional tourist board that might be able to assist. You will also want to be sure that you segregates the visitors on the basis of local/non-local and only count those drawn to the area exclusively by the sporting venue. If visitors would come anyway, or if they are local’s the spending can’t be attributed solely to the sporting event, and thus shouldn’t be considered as ‘caused’ by the event. Also just to be mindful of not double counting, since you used concessions in the annual visitorship of the sports facility to not use concessions a part of the consumer spending. Thanks!
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