WHAT TO EXPECT
Colleges and universities face growing financial, political, and enrollment pressures. Showing their economic value clearly has become a key priority.
Join IMPLAN’s Bjorn Markeson, Ph.D., for an open roundtable with top university economists who have done real economic impact studies for major colleges and universities. This session is for academic economists and higher ed administrators who need clear, reliable impact analyses to help with funding, policy, and strategy.
Unlike your typical webinar packed with slides, this time we’re keeping things interactive, complete with a panel of academic experts. You’ll hear practical methods, lessons learned, and real insights from the field, plus what works, what doesn’t, and what decision-makers really care about.
In this roundtable, you’ll learn:
- How to Approach University Economic Impact Studies: Learn proven ways to measure the economic impact of an entire institution, as well as specific areas like research, healthcare, athletics, or capital projects.
- What to Include, and What to Avoid: Find out which assumptions, data, and modeling choices make your analysis more credible, and which common mistakes can hurt trust with policymakers and funders.
- How to Align Analysis with Funding & Policy Goals: See how schools use economic impact studies to support funding requests, answer legislative questions, and show their value to outside groups.